[racket] Racket v5.1.2

From: Neil Van Dyke (neil at neilvandyke.org)
Date: Thu Aug 4 09:34:48 EDT 2011

Hendrik Boom wrote at 08/04/2011 08:22 AM:
> On Wed, Aug 03, 2011 at 10:45:59PM -0400, Eli Barzilay wrote:
>>> (e.g., to reflect huge changes, or for marketing).
>> (There was never an instance of the latter, AFAIR.)
> The name change from PLT Scheme to Racket sounded like marketing to me.

I'm very happy with the name change to Racket, as well as with the 
ongoing efforts to get out the message about our secret sauce, and 
ongoing efforts to learn from more developers.  All of these were pushed 
on together.

Were you a filthy MBA, you might call that *branding*, *marketing*, and 
*consumer research*... but I think more appropriate terms in this case 
would be *disambiguation*, *communications*, and *participatory 
design*.  Regardless, this furthers *technology transfer*, *research 
being informed by practice*, and simply *people not getting terribly 
confused like they did when one said the old name*.

That's my own perspective, as an industry/research/government consultant 
who uses Racket heavily; PLTers will have somewhat different perspectives.

(I did not mean for "marketing" to sound loaded before.  I just tossed 
it out casually as one reason that people sometimes change the major 
version number of software.)


Posted on the users mailing list.