[racket-dev] new logo

I decided to play with this one a bit. I used PLT's lambda, put the "r" 
in the same style, and then made it into a "lambda r.acket" banner.

Here's the deal, though. This one, even just the "lambda r." in a 
circle, is pushing complexity. We've been approaching logo design too 
much like language design, trying to cram as much semantic content as 
possible into a small space or into the fewest shapes. A logo exists 
primarily to make a good impression on outsiders. Filling it with too 
much meaning works actively against this.

Neil ⊥

On 02/13/2012 10:03 AM, Matthias Felleisen wrote:
>
> I do actually like the combination of lambda and r, though I am sure the color scheme could benefit from some variation.
>
>
> On Feb 13, 2012, at 10:25 AM, Norman Gray wrote:
>
>>
>> On 2012 Feb 13, at 14:54, Philippe Meunier wrote:
>>
>>> For some reason it slightly reminds me of a symbol for some religious
>>> cult or political party, which might or might not be a good thing.
>>
>> Whoa!  Doesn't it just!
>>
>> Another thing that occurred to me, on the same model as before, is to go for an almost completely typographical logo.  At<http://nxg.me.uk/temp/lambda-r5.pdf>  is a possibility.  It's just '\r.', really, but with the lambda in a cursive font, the 'r.' in a modern one (Gill Sans), and some pretty aggressive tracking to make it into a unit.
>>
>> That doesn't have the shinies of other suggestions, but it's obviously very adaptable and (to my aesthetic at least) matches the chiselled restraint of a Scheme.
>>
>> I think that's exhausted my visual creativity for the day, so I'll shut up now....
>>
>> All the best,
>>
>> Norman
>>
>>
>> --
>> Norman Gray  :  http://nxg.me.uk
>> SUPA School of Physics and Astronomy, University of Glasgow, UK
>>
>>
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>
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